Which of the following accurately describes customer loyalty in online shopping?

Customer loyalty in online shopping refers to the likelihood of a customer returning to a store based on positive experiences. This is fundamental in e-commerce as maintaining a loyal customer base can lead to repeat sales, as customers are more inclined to return to brands or retailers where they have previously received excellent service, quality products, or a satisfying shopping experience. Positive experiences can stem from various factors, including user-friendly website design, efficient customer service, and reliable shipping methods, all of which foster a trusting relationship between the customer and the retailer.

In contrast, the other options do not directly capture the essence of customer loyalty. Shopping only at local stores, for example, does not apply specifically to online shopping. The number of products added to a shopping cart and the frequency of browsing without purchasing may indicate interest or potential for a future purchase, but they do not effectively measure loyalty. Loyalty is specifically about the return intent of customers and their overall satisfaction with past interactions with a brand.