What role does the Better Business Bureau (BBB) play in consumer rights?

The Better Business Bureau (BBB) plays a significant role in consumer rights by actively assisting in resolving consumer complaints against businesses. When consumers encounter issues with a company's products or services, they can report these grievances to the BBB. The organization then acts as a mediator between consumers and businesses, facilitating communication to help reach a satisfactory resolution. This function is essential for consumer protection, as it encourages businesses to maintain ethical standards and address customer concerns, promoting trust and accountability in the marketplace.

The other choices do not accurately reflect the BBB's role. For instance, the BBB does not have the authority to set legal regulations for businesses; that responsibility lies with governmental regulatory bodies. Additionally, the BBB is not involved in conducting product safety tests; those tests are typically performed by other specialized organizations or federal agencies. Finally, while the BBB does help promote ethical business practices, it does not create advertising campaigns for businesses, which is typically the domain of marketing firms.