What role does a customer review play in e-commerce?

A customer review plays a significant role in e-commerce by influencing potential buyers' decisions. When customers share their experiences with a product or service, they offer insights that can help others assess the quality and reliability of the item being considered. Positive reviews can enhance a product's credibility and attractiveness, while negative reviews can deter potential buyers. This collective feedback helps establish trust and informs consumer choices, ultimately impacting sales and brand reputation.

In the context of e-commerce, where customers may not have the opportunity to physically inspect products, reviews serve as a vital form of social proof. Consumers often look to the opinions of their peers to validate their purchasing decisions, making reviews a critical aspect of the online shopping experience.