What does astro turfing primarily involve?

Astro turfing primarily involves creating fake comments and reviews to influence opinions. This practice is deceptive in nature, as it aims to mislead consumers by giving the impression that there is a ground swell of grassroots support for a product, service, or idea. By fabricating positive feedback or experiences, organizations or individuals can manipulate public perception and create a false sense of legitimacy or approval, which can ultimately sway potential customers or influence public opinion.

In contrast, creating genuine customer feedback, developing marketing strategies, or implementing customer satisfaction surveys are practices aimed at fostering honest communication and understanding between businesses and their consumers. These methods focus on collecting real insights to improve services or products rather than manipulating perceptions through deceitful tactics.