What are ‘bait and switch’ tactics?

Bait and switch tactics refer to a deceptive marketing practice where a seller advertises a product at a very low price to attract customers, but upon their arrival or inquiry, the customer is informed that the advertised product is not available or is of inferior quality. Instead, the seller then promotes a more expensive item, hoping to convince the customer to purchase it instead. This tactic is considered misleading and unethical because it lures customers in with false promises of low prices and then tries to persuade them to buy something different and often more expensive. Understanding this tactic is essential in consumer rights, as it helps individuals recognize and avoid manipulative sales strategies that can lead to financial dissatisfaction.